Armstrong Wins CASE Grand Award for Best Branding/Identity Campaign
(Feb. 26, 2015) — Armstrong State University recently won the Grand Award for Best Branding/Identity Campaign, in recognition of the university's Start Strong campaign, at the Council for Advancement and Support of Education (CASE) Southeast District III Conference in Orlando, Fla. Armstrong graphic designer Michael Lowe accepted the award on behalf of the university at a special awards banquet on February 17.
The Start Strong campaign was originally developed by Brenda Forbis, Armstrong's former director of marketing, in conjunction with the university's marketing team and Metaleap in Atlanta. Armstrong also earned a second-place Award of Excellence for Outstanding Ad Campaign at the CASE Awards Banquet.
“It's truly humbling to earn this level of recognition for our Start Strong marketing campaign,” said Armstrong President Linda M. Bleicken. “We recognize the importance of having a consistent brand and work hard to share our marketing messages with target audiences, from prospective students to alumni.”
In 2012, Armstrong's Marketing and Communications department and Information Technology Services division won a CASE District III Special Merit Award for Overall Web Site Design and Implementation of ArmstrongExperience.com. Armstrong's marketing department includes Michael Lowe, Joan Lehon, Brittany McClure, Katherine Arntzen, Janice Stanford and Allison Hersh.
The Council for Advancement and Support of Education is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession and foster public support of education.
CASE District III advances and supports educational and professional institutions in the southeastern United States by enhancing the effectiveness of the alumni relations, fund raising, communications, marketing and other advancement professionals who serve them.